by Tina Weede, CRP | March 24, 2014
Tina Weede, CRP

Every week, we feature a piece of expert advice from a certified recognition professional (CRP) from Recognition Professionals International, an industry association dedicated solely to understanding, improving, and advancing employee recognition & rewards in the workplace. Send your questions to [email protected] or via Twitter @RPITweets

Q: What are some best practices around the timeliness of rewards?

A: The timeliness of rewards is important for the success of your program. Design your program so that rewards are awarded frequently. If you reward someone for something later rather than sooner, it has less impact and value. Waiting until the end of the year or the end of a sales cycle to reward a participant will result in the participant “discounting” the delayed reward (a concept known as temporal discounting). Because most of us tend to like immediate gratification, successful programs implement a way to offer immediate or frequent rewards. Recognition programs with points programs are a great way to do this. You can reward someone with points immediately, and they can accrue points toward a larger reward of their choice to redeem later. 

About Our Expert: Tina Weede, CRP, is executive vice president of Recognition Professionals International and serves as the president of USMotivation. She has an extensive background in performance improvement and recognition in both business-to-business and consumer marketing. She has designed, implemented, and managed incentive programs of all sizes, providing wisdom through measurable results. Weede began her career at J. Walter Thompson. In 1990, she joined the communications division of USMotivation. She served as vice president of major accounts, where she was instrumental in helping clients align incentives with their business objectives prior to being named president in 2010. Under her leadership, USMotivation has reached many milestones. In 2012, 30 percent of its associates were trained and designated as CRPs through Recognition Professionals International. 

Have a question on employee recognition & rewards? Send to [email protected] or via Twitter @RPITweets