by Tina Weede, CRP | November 11, 2013
Tina Weede 

Every week, we feature a piece of expert advice from a certified recognition professional (CRP) from Recognition Professionals International, an industry association dedicated solely to understanding, improving, and advancing employee recognition & rewards in the workplace.

Q: What are the benefits of private versus public social recognition?

A: Social recognition is becoming an increasingly popular component of employee recognition programs for many reasons, including zero cost and because many employees are already on social networks. Social networks like Facebook and Twitter encourage peer-to-peer acknowledgement where people can comment on and share posts, allowing visibility by customers, partners, suppliers, and others. 

Some companies use private social recognition platforms exclusively as a way of keeping company information away from a public site or avoid upsetting employees who don’t want to be recognized in a public social media format. Private networks allow for more detailed recognition about an employee or achievement and can be customized for a specific program, including branding, gamification, etc. 

Ideally, organizations should use public and private social recognition with careful consideration to policies around social media and information sharing.

About Our Expert: Tina Weede, CRP, is vice president of Recognition Professionals International and serves as the president of USMotivation. She has an extensive background in performance improvement and recognition in both business-to-business and consumer marketing. She has designed, implemented, and managed incentive programs of all sizes, providing wisdom through measurable results. Weede began her career at J. Walter Thompson. In 1990, she joined the communications division of USMotivation. She served as vice president of major accounts, where she was instrumental in helping clients align incentives with their business objectives prior to being named president in 2010. Under Tina’s leadership, USMotivation has reached many milestones. In 2012, 30 percent of its associates were trained and designated as CRPs through Recognition Professionals International. 

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