by Mark Barbee, CRP | November 18, 2013
Mark Barbee_Ask_the_Experts
Mark Barbee, CRP

Every week, we feature a piece of expert advice from a certified recognition professional (CRP) from Recognition Professionals International, an industry association dedicated solely to understanding, improving, and advancing employee recognition & rewards in the workplace. Send your questions to info@recognition.org or via Twitter @RPITweets


Q: I am developing a recognition strategy for my company and would like to know the most important things I should consider.


A: Congratulations for recognizing the need to draft a strategy for your company’s recognition program. Here are six key questions to ask and consider as you develop your company’s overall Recognition strategy:


1. Are your company’s goals and objectives for this employee recognition program documented?

2. Have you considered how your recognition strategy will integrate with your broader human resources initiatives and the company’s overall strategy?

3. Are you and your key leaders informed about the recognition industry’s best-practice standards?

4. Have you benchmarked how other companies are implementing employee recognition?

5. Have you established a method to measure and evaluate the success of your recognition program?

6. Do you have a process to gain on- going feedback from employees and leadership regarding the recognition program?

Creating a culture of recognition should be fun! If you consider these six elements in your strategy, you will significantly increase your chances of success. Good luck!

About Our Expert: Mark Barbee, CRP, is the immediate past president of Recognition Professionals International and serves as vice president, account group leader for Maritz. Mark Barbee profit and loss responsibility for all of the non-automotive accounts within Maritz Motivation. He is directly responsible for sales, account management, client services, creative services, technology, and all program operations. His experience in the reward and recognition industry spans more than 25 years, and includes work with multiple Fortune 100 companies in a variety of industries. In addition to serving as the immediate past president of Recognition Professionals International (RPI), he has also served on RPI’s Executive Board for the past three years.



Have a question on employee recognition and rewards? Send to info@recognition.org or reach out via Twitter @RPITweets