by Tina Weede, CRP | March 10, 2014
Tina Weede, CRP

Every week, we feature a piece of expert advice from a certified recognition professional (CRP) from Recognition Professionals International, an industry association dedicated solely to understanding, improving, and advancing employee recognition & rewards in the workplace. Send your questions to [email protected] or via Twitter @RPITweets

Q: Our recognition program is losing momentum. What are some ways we can reignite it?

A: Developing a well-planned communications plan can help drive excitement through the length of your program. Graphically compelling, themed emails are a great way to maintain interest. Consider seasonal emails showcasing awards that correspond to the season or certain events and holidays (grills for summer cookouts, holiday gifts, etc.). Make your communications experiential. Help participants envision how great it will feel to be the ultimate Super Bowl party host with the big-screen TV they just earned. Paint a picture of them lying on a warm, breezy beach when they earn the trip they’re working toward. 

You can also build momentum through gamification techniques like contests or leaderboards, or competitive games that involve training or rewards. 

About Our Expert: Tina Weede, CRP, is executive vice president of Recognition Professionals International and serves as the president of USMotivation. She has an extensive background in performance improvement and recognition in both business-to-business and consumer marketing. She has designed, implemented, and managed incentive programs of all sizes, providing wisdom through measurable results. Weede began her career at J. Walter Thompson. In 1990, she joined the communications division of USMotivation. She served as vice president of major accounts, where she was instrumental in helping clients align incentives with their business objectives prior to being named president in 2010. Under Tina’s leadership, USMotivation has reached many milestones. In 2012, 30 percent of its associates were trained and designated as CRPs through Recognition Professionals International. 

Have a question on employee recognition & rewards? Send to [email protected] or via Twitter @RPITweets