by Tina Weede, CRP | March 10, 2014
Tina Weede, CRP

Every week, we feature a piece of expert advice from a certified recognition professional (CRP) from Recognition Professionals International, an industry association dedicated solely to understanding, improving, and advancing employee recognition & rewards in the workplace. Send your questions to [email protected] or via Twitter @RPITweets

Q: It seems like more and more companies are incorporating corporate social responsibility into their incentive trips. What are some ways we can do this?

A: The increased interest in corporate social responsibility (CSR) can be attributed to generational shifts, with younger workers seeking more meaningful workplace experiences as well as wanting to give back. A good way to incorporate CSR is to survey participants about what kind of activities they are most interested in and ensuring those activities tie in with the company’s brand and objectives. For example, your company's incentive trip may be to a destination where the surrounding community has specific needs, such as renovating a school or donating food to a local food bank. Or, perhaps your organization is tied to a specific charity from which your program activities can benefit. Even practicing "green" meetings and events can lead to increased CSR. 

About Our Expert: Tina Weede, CRP, is vice president of Recognition Professionals International and serves as the president of USMotivation. She has an extensive background in performance improvement and recognition in both business-to-business and consumer marketing. She has designed, implemented, and managed incentive programs of all sizes, providing wisdom through measurable results. Weede began her career at J. Walter Thompson. In 1990, she joined the communications division of USMotivation. She served as vice president of major accounts, where she was instrumental in helping clients align incentives with their business objectives prior to being named president in 2010. Under her leadership, USMotivation has reached many milestones. In 2012, 30 percent of its associates were trained and designated as CRPs through Recognition Professionals International. 

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