Research

Incentive 2010 Sales IQ Report

The Incentive 2010 Sales IQ report shows a brighter picture than last year

By Leo Jakobson
July 1, 2010

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The results of Incentive's 2010 Sales IQ survey do seem to confirm that the worst of the anti-incentive witch hunts are over, and that concerns over the anti-incentive AIG Effect are beginning to fade. Nearly 46 percent of our respondents say they are increasing their per-recipient reward spend, compared to 16 percent decreasing it. And of the latter, less than 2 percent made those cuts due to government regulations or public perception issues. As for the one in four who reported eliminating at least one incentive program this year, only eight percent cited public perception issues.

To see the full survey results, click here.

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