by Leo Jakobson | July 18, 2013
The corporate gift market seems to be improving with the economy, according to Incentive’s “2013 Corporate Gift IQ Survey,” which was conducted from April 16 to May 23, and received a total of 455 responses.

More than three quarters (77.4 percent) of respondents said that corporate and business gifts are part of their incentive programs this year, compared to less than two-thirds (63.5 
percent) last year. 
The amount being spent on corporate gifts also shows signs of rising this year. The number of respondents spending $50 to $299 rose to nearly half (49.9 percent) in 2013 from about one third (34.5 percent) in 2012. And the percentage of respondents who said they spend less than $50 per person on corporate gifts dropped from 57.6 percent in 2012 to 45.1 percent in 2013.

The number of respondents who said they have been giving business gifts on more occasions over the past two years nearly doubled in 2013, rising to 10 percent from 5.6 percent in 2012. At the same time the number of respondents not sending corporate gifts at all in that time period dropped to 4.7 percent in 2013 from 9.5 percent in 2012. 

Promotional events and employee recognition programs played a role, as 52.3 percent said they gave gifts at promotional events, compared to 40.7 percent in 2012. Employee recognition gifts jumped to 51.5 percent of respondents this year, up from 38.3 percent in 2012.

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