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by Alex Palmer | April 21, 2015
To celebrate its 20th anniversary in business, Rymax Marketing Services is going big. The full-service loyalty company launched a $50,000 Giveaway Promotion to encourage companies to try its services or expand their current incentive offerings. 

The giveaway, which launched on March 16 and runs for six months, offers organizations the opportunity to enter for a chance to win $50,000 in Rymax's incentive services -- including its turnkey loyalty solution and rewards from brand names like Hearts On Fire jewelry and Michael Kors handbags and accessories. While both new and existing customers are eligible, the loyalty program funded must be a new one. 
 
"There are not many incentive providers that can say they are celebrating 20 years of success with a promotion as astronomical as this. However, what we have accomplished at Rymax Marketing Services in the last two decades is remarkable, as we have truly revolutionized the way the incentive industry goes to market," Rymax Senior Vice President of Sales Paul Gordon, told Incentive. "We wanted to give back and educate businesses on the benefits of a loyalty program from a provider who does it best."

The giveaway runs through Sept. 30, and any interested organizations can enter for a chance to win at rymaxinc.com/anniversarygiveaway. In mid-October, a panel of Rymax executives will randomly select a winner through a drawing of eligible entrants. The winning company will be notified within 72 hours of their selection.

Since kicking off the giveaway on March 16, Rymax has "generated a substantial amount of leads, as well as conversations regarding the importance of loyalty programs," according to Gordon. This has included entries ranging from universities to small businesses -- organizations looking to infuse new vitality into their programs, but which have hesitated in the past. Gordon added that the growing list of entries reinforced Rymax's belief in "the importance of using incentives that are desirable to retain a loyal targeted audience."

He reflected on how much the industry had changed in the two decades of the company's operation, that "20 years ago a labeled pen was considered a reward," and with the help of companies like Rymax, today the concept of incentives have "transformed the idea of aspirational rewards to high-end, luxurious merchandise and trending products that consumers want... Whether your program is consumer or employee based, people want the power of choice in a vast rewards selection."