by Matt Alderton | August 28, 2013
Event technology company ACTIVE Network has teamed up with visual content provider VFM Leonardo to offer virtual tours of meeting venues in StarCite, ACTIVE’s strategic meetings management (SMM) platform, the companies announced yesterday.

“VFM Leonardo is the largest online visual content provider for the global travel industry, and we are thrilled to bring the benefits of their technology to the ACTIVE Marketplace, the supplier engine that powers our industry-leading StarCite software for SMM,” JR Sherman, senior vice president and general manager of ACTIVE Network’s Business Solutions Group, said in a statement. “The technology provides event planners with a better view of venues when searching our marketplace, while at the same time providing suppliers with the ability to promote their content on our channels.”

As part of VFM Leonardo’s VNetwork — a network of more than 110 travel websites featuring the company’s syndicated visual content — ACTIVE Network will be able to give hotels the option of including rich media alongside their property listing in StarCite, enhancing planners’ ability to research meeting venues remotely.

“Meeting and event planners can enjoy a more complete online experience when researching hotels,” said VFM Leonardo CEO Paolo Boni. “Rich media, including videos and 360-degree tours of facilities, allow meeting planners the ability to better explore the event spaces online.”