by Alex Palmer | January 09, 2014
Managers seeking ways to encourage employee wellness now have a new tool at their disposal. Health engagement company Virgin Pulse unveiled a new Bluetooth-enabled activity tracking device and mobile app at the Consumer Electronics Show on Jan. 7. The new tool, called Virgin Pulse Max, integrates with the current Virgin Pulse software platform to help workers monitor their up-to-the-minute performance on activities such as daily steps, calories burned, and active minutes of exercise.

The device allows for greater workplace engagement by offering peer-to-peer “bump challenges” in which a worker can challenge a coworker to a competition of who can get the most steps before midnight, as well as custom branding for the product. Personalized messages, based on an individual user’s goals and progress can also be incorporated, in order to provide targeted wellness engagement.

Virgin Pulse also encourages employees’ friends and family to take part in the program, with a product suite that allows for up to three family members or friends for each employee to join in for free. They would have to purchase the Max device separately, though.

“There are a lot of great fitness devices on the market, but we believe we’ve set a new standard for wearable devices with Max by taking employee engagement to a new level,” said Chris Boyce, CEO of Virgin Pulse, in a statement.

He added that the product is an “intuitive device” that adapts easily to an individual’s personal goals and helps them to accomplish their target numbers. Virgin Pulse Max is now available to members of the Virgin Pulse program as well as their family and friends. 

“This device is just another way that we are working with organizations to help engage every employee and improve their total quality of life — while creating a spirit of camaraderie in the office,” said Boyce.