by Leo Jakobson | April 20, 2016
Michael Hurwitz, the chairman of Philadelphia-based United Incentives passed away on April 14 after a "fierce" battle with cancer. 

Michael Jordan Hurwitz, 76, served as president of the Society for Incentive Travel Excellence -- then called the Society of Incentive and Travel Executives -- in 1991, and had earned the organization's Certified Incentive Travel Executive (CITE) designation. 

His long-time colleague, Jeff Broudy, president of United Incentives, shared the following remembrance:

"Michael's energy, humor, and dedication to his passions leave us with many profound, funny and beautiful memories. From his role professionalizing the incentive industry with his leadership of the Society of Incentive and Travel Executives, counseling the Philadelphia Convention and Visitors Bureau, his participation in numerous industry advisory boards, to the hundreds of thousands, or as he would often say, 'six figures' of smiles left on the faces of clients, Michael loved sharing those joys. His legacy includes a strong United Incentives and a team of people who share his passion for excellence and commitment to exceeding expectations. We will all miss him and hope the next time you experience a great incentive event you'll think of him fondly.

"Michael authored numerous articles and lectured extensively on Incentive Marketing throughout much of the world. His advertising agency background brought into focus creativity that produced results. Michael earned the Certified Incentive Travel Executive (CITE) designation, the industry's highest recognition.
"Michael is survived by his wife Susan, son Andrew, daughter Lisa and his six grandsons."

An obituary and condolences book are online.