UPDATE 02/04/2107: More detail on the sudden closure of USMotivation by its owners, and the new incentive firm its executive team created over the weekend, can be found here.
One of the bigger incentive and loyalty providers, Atlanta-based USMotivation, suddenly announced that it had gone out of business and terminated all employees today, multiple sources told Incentive.
Details are still unclear about why this happened, or what it means for USMotivation customers.
USMotivation was founded in 1962, and was one of the larger mid-sized incentive houses, with customers spanning the Fortune 50 to Fortune 1000 in industries including automotive, healthcare and telecommunications.
As of 4 p.m. Eastern Time, there was no announcement on the company's website. We will update this story as more details become available.