Incentive house QuintLoyalty will relaunch today with a new focus, a new name, and a new website to go along with its new leadership.
The Charlotte, NC-based firm's new name, Energy 2 Engage, or E2, is a reflection of its new direction, says Tim Connolly, who joined the firm as principal a year ago, after retiring as vice president of sales and marketing for the Green Bay Packers organization.
While QuintLoyalty was best known for its loyalty programs, Connolly says, the company always did corporate incentives. "Right now, it's energy that people want focused," he says. "There's a need for this in the industry, we've been working hard at it for about a year, rebuilding the company, reshaping it, and refocusing it."
That focus, Connolly says is now "on helping our clients get attention and energy focused on what matters. Most of that is involved in revenue stream generation, about market share growth. Whether it's a new product that's being announced, a competitive situation, or just market share that a company wants to maintain, we develop programs that align company goals with the attention of the individual employee or distributor."
Of course, the company is still doing employee loyalty programs that range from peer recognition to wellness incentives. The position of E2's leadership is that loyalty and employee engagement are in shorter supply than in the past, Connolly says. Its focus, ultimately, is on making sure that all the employees and channel partners working together to achieve the company's goals.
"Loyalty is great, and there's not enough of it these days, because companies come and go more quickly than ever before," Connolly says. "We don't have a large manufacturing base where people can stay at a job for 30 years."
Right out of college, Connolly went to work for IBM, where he was part of a large office where more experienced salespeople tutored and mentored him, he says, adding that that type of situation is much rarer now.
"People work remotely," he says. "They're responsible for a geographic territory, they're experienced, but they're no longer part of an office culture. We're now focused on helping our clients get employee and channel partner's attention and energy focused on what matters: revenue stream generation. Whether it's a new product that's being announced, a competitive situation, or just market share that a company wants to maintain, we develop programs that align company goals with the attention of the individual employee or distributor."
That's why the time is right to re-emphasize incentives, Connolly adds. "We've had companies that ran programs with us through the whole downturn," he notes. "The program was tweaked, it was changed, but they never abandoned it. Now, what we're seeing is new interest from different companies that are looking to grow."
While QuintLoyalty has rebranded, sister company QuintEvents is still offering E2 customers unique, behind-the-scenes access to major sporting events such as The Masters, the Kentucky Derby, the Super Bowl, NBA All-Star Game, and College Football Playoffs, among other, thanks to official partnerships.
All of the programs that E2 runs will use an online e-rewards system that can be used at more than 600 major retailers, from Best Buy to Travelocity, Connolly says.
"You can go to Best Buy on Labor Day and get a TV set that's on sale for $399, that in [an old incentive catalog] would be $799, and its absolutely the latest version," he adds. "Sometimes, they want to reward the whole family -- such as taking a trip to Disney World or spending a week at Myrtle Beach. Do whatever you want with that reward; you've earned it."
That said, the card is not a traditional Visa card, and is not good anywhere, Connolly emphasizes. "We don't believe in cash awards," he says. "You give someone a $25 spiff for working out twice a week in the company wellness program, and it goes to Pampers or into their gas tanks. Not that those aren't good things, but it's not a trophy experience."