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by Matt Alderton | January 27, 2015
Preferred Hotel Group, which provides sales, marketing, and hotel management services to 650 independent hotels around the world, has launched its first-ever incentive program for meeting planners, it announced today.

Available to U.S.-based meeting planners who book group business at any of more than 550 hotels participating in the company's iPrefer loyalty program, the incentive program offers planners up to $1,000 in cash-value iPrefer Reward Certificates per event, which can be used towards free nights and other on-property expenditures during their next vacation at an iPrefer property.

"We understand that everyone has preferences when it comes to organizing a meeting or event so we designed the new program to reward both longtime partners and first-time clients and present another compelling reason for planners to choose from our impressive global collection," Elaine Macy, senior vice president of group sales for Preferred Hotel Group, said in a statement.

Effective immediately, planners may earn one point for every $2 spent on actualized room revenue for group gatherings booked through Preferred Hotel Group channels and one point for every $4 spent on actualized room revenue for group gatherings booking directly through participating hotels. A maximum of 50,000 points -- the equivalent of $100,000 in room revenue and $1,000 in Reward Certificates -- will be awarded for a single event.

Planners can request points by visiting iPrefer.com/Meetings and submitting invoices for eligible events that were held on or after Jan. 1, 2015. Upon approval, earned points will be added to the planner's iPrefer account. Points can be immediately redeemed for cash-value Reward Certificates.

For more information, or to view a complete list of iPrefer properties, visit www.iPrefer.com/Meetings.