by Alex Palmer | March 29, 2012
A new web service is giving meeting and incentive planners the ability to enhance their events by creating their own smartphone applications. twoppy, an online and mobile event guide service, allows organizers to develop an interactive app that can be used and shared by attendees.

Planners visit and enter in their event data, including program information, schedule, as well as details like speaker bios. Attendees can then access this information at the event itself, getting real-time updates should event times change and access to an interactive map that allows them to easily navigate the event.

The app also allows the event to be made social, connecting to a Facebook or LinkedIn page as well as presenting a roundup of tweets being made about the event. Individuals can also view a list of attendees and invite individuals to the event or connect with their social networks.

“Visitors can see all attendees who have indicated to be present at the event and even send messages to each other, this will stimulate getting in contact with other attendees,” says Jasper van Blerk, co-founder of twoppy. 

All of these basic functions are available for free, though the service also offers several tiers of “premium functions” for a fee. These include dashboard branding, allowing organizers to put the event logo and design, as well as add sponsors and partners. An analytics function offers planners a way to get data about who is using the app and what pages are receiving the most attention from them.

The cost of the premium functions ranges from about $200 up to about $1,500 per year.

“twoppy provides a really easy-to-set up content management system to create a mobile event guide that lets delegates find all relevant information—the who, what, where, and when,” says van Blerk.