August 11, 2016
Northstar Travel Group, the parent company of Incentive, has announced a new annual event for senior executives from the international mountain travel industry.

The inaugural European Mountain Travel Summit will be held Jan. 10 - 12, 2017, at Crans-Montana, a ski resort in southwestern Switzerland. Attendees will participate in general sessions, panel discussions, and pre- and post-event Alpine skiing excursions in the Swiss Alps.

"We are thrilled about the launch of the European Mountain Travel Summit. Extending Mountain Travel Symposium's reach internationally is a natural progression for Northstar as we continue global expansion with our brands and events," said Bob Sullivan, president of Northstar Travel Group. "Our goal is to bring together senior leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions, and in turn, make the industry more successful."

Northstar is launching the event in partnership with Switzerland Tourism. It is the first expansion of the 42-year-old Mountain Travel Symposium, the largest and longest running annual gathering of mountain travel professionals in the world.