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by Leo Jakobson | March 10, 2015
Red Bank, NJ-based incentive technology solutions provider Paramax has unveiled a new merchandise awards platform designed for smaller, simpler incentive programs that often get ignored by big incentive houses.
 
The Awards Marketplace Plateau Program is designed to make award fulfillment as easy as possible for basic incentive programs such as service awards while, at the same time, offering the recipients access to a 30,000-item, constantly updated award catalog with up to 20 plateaus in dollar amounts ranging from $50 to $3,500.
 
"This is for simple programs," says Jeff Dalton, president of Paramax. "It's for a small company that wants to run a length-of-service program, or a safety programs for 50 drivers, not a complex incentive sales program for thousands of participants."
 
Ease of use, for both the recipient and the executive running the program, is key. Recipients use an emailed code that takes them to a customized landing page on the Awards Marketplace website, input it, and see the items available in the tier (or tiers available to them). All they need to do is choose one, input the shipping address, and the award is drop-shipped within a few days.
 
Clients can create a basic front-end website and use the standard Awards Marketplace Plateau Program catalog by purchasing award codes at the appropriate tier as needed, or the awards available can be completely customized for each program, as can the front end of the website, Dalton says.
 
To access a catalog with award choices more commonly found in large, expensive incentive programs, Paramax turned to incentive manufacturers representative database firm RepLink's ShipQuick program. Based on the constantly updated database of merchandise manufacturers and national marketing companies can ship to their reps for giant incentive and consumer loyalty programs, ShipQuick requires that they maintain at least 24 hours of inventory, guarantee the price shown, accept returns of unopened items, and ship within a specified time frame that can be no longer than 10 days, says Jon Hanson, CEO of RepLink. After five years, it boasts a 98-percent on-time delivery rate, he adds.