by Leo Jakobson | July 31, 2017
Maritz Motivation Solutions announced today that it has appointed Drew Carter its new president.
The incentive, loyalty and employee engagement firm is part of St. Louis-based Maritz, one of the leading firms in the industry, which also owns sister firm Maritz Travel and Experient, among others.
With a background that includes a strong emphasis on analytics in the fields of customer acquisition, engagement and retention, as well as new product development and strategic planning, Carter strengthens Maritz Motivation Solutions' focus on decision sciences, a discipline that takes the knowledge being produced in the new fields of behavioral science combined with analytics and artificial intelligence and translates it into usable insights for creating and running more effective reward, recognition and engagement programs.
Under Carter's leadership, Maritz Motivation Solutions "will continue to focus on delivering world class solutions that combine thought leadership, analytics, operational execution and behavioral science," the company said in a release.
"I am excited that Drew is joining us to lead the Maritz Motivation Solutions team," said Steve Maritz, chairman and CEO of Maritz. "He is a skilled business leader with a long and successful career advising companies and implementing growth strategies to navigate disruption and change. Drew's background in analytics, loyalty, and sales growth makes him uniquely positioned to lead the business and enhance the solutions we provide clients."
Calling Maritz' legacy "inspiring," Carter said, "in today's highly competitive and fast-changing market, many of our clients are facing the challenge of transformation. We bring the capabilities and experience to help them succeed."