by Leo Jakobson | April 16, 2018
Which of the following audiences do your merchandise awards target? (Select all that apply)
Consumers/customers 55.8%
Salespeople 45.9%
Non-sales personnel 34.3%
Dealers/distributors 12.7%
Other 6.0%

What objectives do you set for using awards?
Employee recognition 59.4%
Build customer loyalty 46.6%
Thank employees 42.4%
Increase sales 41.3%
Build morale/Job satisfaction 37.5%
Improve customer service 29.3%
Client gifts 29.3%
Service awards 24.7%
Improve employee loyalty 21.6%
Increase market share 14.8%
Recruitment/increase retention 13.1%
Build traffic to website 11.0%
Foster teamwork 10.6%
Introduce new products 9.2%
Sell new accounts 8.1%
Improve employee health/supplemental healthcare benefits 7.1%
Improve safety 6.0%

Which of the following merchandise awards do you offer? 
Apparel 48.2%
Food & beverage 40.4%
Books, music, movies 29.8%
Desktop/Office accessories 28.2%
Electronics (valued under $100) 27.8%
Plaques/trophies 24.7%
Electronics (valued $100-$499) 22.0%
Writing instruments 21.6%
Watches/clocks 16.1%
Memorabilia 15.7%
Cameras 14.5%
Luggage 14.5%
Sporting goods 14.5%
Tools 14.1%
Computers 14.1%
Outdoor/leisure equipment 13.7%
Appliances 12.2%
Leather goods 11.8%
Jewelry 11.4%
Cookware 11.0%
Crystal/tabletop 11.0%
Toys/games 10.2%
Electronics (valued $500-$999) 9.8%
Electronics (valued over $1,000) 6.7%
Home furnishings 6.7%

How important is the brand name of the award product?
Very important 29.7%
Somewhat important 46.6%
Not at all important 23.7%

What other factors influence your merchandise selection? 
Price point 63.4%
Perceived value 47.0%
Program goals 33.1%
Popular trends 32.7%
Ease of fulfillment 32.7%
Audience demographics 25.3%
Other 1.4%