by Leo Jakobson | October 01, 2014
Incentive held its first annual Incentive Buyers Conference (IBC) at the Vdara Hotel & Spa in Las Vegas in August, bringing together more than 50 hosted buyers and suppliers for a day of education and meetings.  

Louise Anderson, vice president of the recognition sales division of the Business Impact Group, delivered a session on "Connecting Recognition & Rewards for Financial Results."

IRF President Melissa Van Dyke paired the IRF's research with a recent study from PricewaterhouseCoopers showing that CEOs are returning to a concentration on business growth and talent in the next two years. Noting that 93 percent said they need to change their strategies on attracting and retaining talent, but 61 percent admitted that they had not taken the first step to doing so, Van Dyke said: "That's the sound of opportunity for the incentive industry."

Sean Roark, treasurer of the IMA and vice president of incentive programs at PROMOPROS, INC / INCENTPROS, INC., gave an excellent presentation on the "Top 10 Myths About Incentive Programs," providing a roadmap for helping corporate executives new to running incentives understand the business and the misconceptions that exist about it.

IRF Education Director Lynn Randall also delivered a presentation on "Bold Innovation: Maintaining Relevance Through Reinvention."