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by Leo Jakobson | January 09, 2013
Two companies with deep roots in the incentive gift card business have merged: On Jan. 8, InComm, a provider of prepaid cards, services, and transaction technologies to manufacturers and retailers, announced its purchase of digital gift card solutions provider Giftango Corporation.

Portland, OR-based Giftango will become a wholly owned subsidiary of InComm. In October 2012, InComm announced a partnership with National Gift Card (NGC), an Elgin, IL-based marketer and supplier of gift cards for use in loyalty, incentive, and rewards programs. 

“This acquisition opens doors to new and meaningful distribution channels for InComm merchants and product partners,” says Brooks Smith, president and CEO of InComm, which is headquartered in Atlanta. “Giftango is the digital gifting technology behind very large loyalty, incentive and mobile platforms in the US market, and has made inroads internationally as well. This also adds proven B2B, e-commerce, and promotional toolsets to the portfolio of InComm products.”

InComm creates and manages both turnkey and customized corporate incentive, engagement and consumer loyalty programs. 

“Coming together allows us to extend digital prepaid functionality that is necessary for mobile wallets, incentive and loyalty distribution, financial institutions, and the new mobile payments ecosystem,” says David Nelsen, CEO of Giftango, in a statement. “It is an exciting day for Giftango, our partners and our clients.”