by Leo Jakobson | October 28, 2016
The Incentive Research Foundation (IRF) will share the results of its 2017 Trends Study at the inaugural Incentive Live event in Las Vegas next January, the industry association announced yesterday.

The highly anticipated study will look at some of the most important incentive and engagement trends "affecting organizations, their products and services, and the workforce," said Melissa Van Dyke, president of the IRF. "As technology advances and the world changes at breakneck speed, the IRF is tracking some radical changes to the industry." 

She added: "The IRF will also offer actionable suggestions so that business can leverage these trends to gain a competitive edge in a rapidly changing business landscape." 

Among the areas the IRF is looking at for this study are:

• Technology -- Responsive, Predictive, Transparent
• The Changing Role of Rewards & Recognition
• Changing and Challenging Regulatory Environment
• Safety Perceptions and Disruptions

The Incentive Live show is produced by Northstar Meetings Group, the parent company of Incentive, and will take place on Jan. 18-21, 2017, at the ARIA Resort & Casino in Las Vegas.

The premier event for elite incentive buyers in North America who are booking global incentive travel programs, it will feature one-to-one appointments with the top incentive destinations, hotels and resorts, cruise lines, DMCs, DMOs, and tourism offices, along with insightful educational presentations and unique experiential networking events.

"We're thrilled to announce this partnership with the IRF and share the release of their 2017 study at our inaugural Incentive Live event," said Danielle Cirami-Gillis, Northstar Meetings Group's vice president of events and tradeshows. "Our influential audience of elite incentive buyers and global incentive travel suppliers will greatly appreciate and benefit from the insights and actionable suggestions that will be presented, and we're looking forward to working with the IRF more closely on future initiatives."