by Leo Jakobson | December 17, 2013
INCENTIVE announced today that it is launching a new industry educational event focusing on merchandise and gift card awards.

The Incentive Buyers Conference (IBC) will take place Aug. 17-19, 2014 at the Vdara Hotel & Spa in Las Vegas. The hosted buyer show will focus on educating incentive industry buyers as well as providing them with opportunities to meet with suppliers from the merchandise and gift card industries.

“There is a void in the incentive industry right now when it comes to the ability of buyers to connect with merchandise and gift card suppliers,” said Vincent Alonzo, editor-in-chief of INCENTIVE, which is owned by Northstar Travel Media. “We intend to fill that hole with a hosted buyer show that will offer industry-leading educational content from the INCENTIVE brand, the Incentive Marketing Association (IMA), and the Incentive Research Foundation (IRF).”

The show will target senior-level incentive buyers from leading incentive houses and corporate end-users who are involved with sales incentive and channel sales force programs, as well as broader employee recognition and engagement programs.

“Business improvement starts with the engagement of employees, channel partners, and customers,” says IMA President Louise Anderson. “The IMA is excited to see an event like the Incentive Buyers Conference that will enable total reward leadership and [provide] reward and recognition buyers with a place to learn about the most recent, proven, and innovative solutions for their organizations.”

Melissa Van Dyke, president of the IRF, adds, “The Incentive Research Foundation is excited to support this new and important show with cutting-edge research and insightful education. We look forward to the contributions the IBC will make to both supplier/buyer connections and to the growing body of industry knowledge.”

John DeCesare, publisher of INCENTIVE, notes that with Northstar Travel Media’s successful event experience, “we’re confident this will be the first of many successful IBC events.”

“The INCENTIVE brand has always been on the forefront of industry trends, DeCesare adds. “Providing our 40,000 subscribers with the resources needed to be successful in their careers is our goal, and our partnership with the IRF and IMA for education content will only enhance the experience for all and make this new event an annual ‘must attend’ for leaders in the industry.”

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