IBTM World, formerly the European Incentive, Business Travel, and Meetings Exhibition (EIBTM), will continue to take place in Barcelona, at the Fira Gran Vi, for the foreseeable future, organizer Reed Travel Exhibitions (RTE) announced this week.
The show, which was renamed last year, has been in Barcelona since 2004. Since that time, the show has grown to attract more than 15,000 meeting professionals every year with an estimated economic impact of over $64 million.
"The commitment, collaboration, and passion shown by the city and regional stakeholders to work with us to create and deliver a world-class experience in Barcelona have been, in itself, world-class," said IBTM World Senior Exhibition Director Graeme Barnett. "From arrival to departure, this city and all of the partners work together as 'Team Barcelona' with an incredibly positive ethos to ensure that we deliver the best and most memorable experience for our customers, both business and pleasure."
Continued Barnett, "Both Barcelona Convention Bureau and Fira de Barcelona have evolved with us since our first event here, and the venue and its onsite facilities today bear no resemblance to how it was back in 2004. Since moving here in 2004, we have seen the continued development of the city and its infrastructure, including that of Fira de Barcelona, which hosts the annual Mobile World Congress. We have seen the expansion of Barcelona Airport in 2009 with the opening of the new Terminal 1, the emergence of the Port of Barcelona as the leader in the European cruise market, currently ranked fourth in the world, significant increases in hotel capacity and quality, high-speed rail links to major cities across Europe, the further expansion of the city metro system which will open a new station here at Gran Via in 2016, and the continual development of unique event spaces right across the city. That's why Barcelona is one of the great places in Europe to hold events, conferences, congresses, and exhibitions, and that is why we are staying."
IBTM World's 2015 show concludes today. Its 2016 edition is scheduled to take place Nov. 29 through Dec. 1, 2016.