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by Matt Alderton | May 10, 2016
Event production and marketing company Freeman has acquired market research and consulting firm Exhibit Surveys, it announced earlier this month. The acquisition increases Freeman's end-to-end capabilities by adding to the Freeman family a group of experienced researchers who understand data and measurement.

"By expanding our research, data, and analytics expertise, we will continue to support our clients as they optimize their event investments and prove out the immense value that brand experiences deliver in the overall marketing mix," said Dan Hoffend, president of FreemanXP, Freeman's boutique experiential marketing agency, under which Exhibit Surveys will now operate. "Adding Exhibit Surveys to our portfolio gives us unique industry benchmark data, allowing us to help our clients measure return on objectives, and delivers real-time feedback to enhance portfolio strategies and individual events."

Established in 1963, Exhibit Surveys provides market research and quantitative analysis to exhibitors, corporate event producers, associations, for-profit trade show organizers, destination marketing organizations, and convention facilities. Based in Red Bank, NJ, it has conducted primary research for more than 5,000 exhibitions and events, and in excess of 10,000 exhibits.

"Freeman and Exhibit Surveys' long history of operational excellence, sustainable profitability, and uncompromising customer service align perfectly," said Skip Cox, president and CEO of Exhibit Surveys. "We look forward to providing our customers direct access to the largest suite of global services in the industry, the highest quality of work, an unwavering commitment to customer service, and the latest technology."