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by Matt Alderton | July 23, 2015
Based on the success of the inaugural North American Meetings Industry Day (NAMID) this spring, the Meetings Mean Business Coalition (MMB) is expanding next year's event worldwide, it announced yesterday.

 "During NAMID, we saw three countries stand together with one loud and powerful voice advocating for our industry. Next year, we'll do one better and bring together industry partners across the globe to stand with us," said MMB Co-Chair Michael Dominguez, senior vice president of corporate sales at MGM Resorts International.

 Designed to showcase the real impact that business meetings, conferences, incentive travel, trade shows, and exhibitions have on people, business, and communities around the world, the first-ever Global Meetings Industry Day (GMID) will take place on April 14, 2016, and will include celebrations and events in destinations across the globe.

 "GMID will unite the meetings industry in a way that has never been done before," said MMB Co-Chair David Peckinpaugh, president of Maritz Travel Co. "The growth and success of our industry are critical to the world's economy and we look forward to communicating our value on the global stage."

 According to Karen Kotowski, CEO of the Convention Industry Council (CIC), the goals of GMID will be similar to those of NAMID -- which included 88 events across the United States, Canada, Mexico, and parts of Latin America -- but on a much larger scale. "Our core objectives will be to define and shape the meetings and events profession in the future, help raise the industry's profile, and discuss the economic impact of meetings with people outside the industry, who are impacted by it every day," she said. "We're eager to engage everyone in the meetings and events community -- from the grasstops to the grassroots -- to demonstrate our value and strength."

 For more information, visit www.meetingsmeanbusiness.com/GMID and follow MMB on Twitter @MeetingsMeanBiz using the hashtags #MMBusiness and #GMID16.