ConferenceDirect, one of the world's largest full-service meetings management companies, has announced a new partnership with the Northstar Travel Group, the leading B-to-B information and marketing-solutions company serving all segments of the travel industry. Northstar's Meetings Group advertising sales team will now be the exclusive representatives selling advertising in ConferenceDirect's MeetingMentor quarterly business journal, e-newsletters and website.
"We are delighted to position our magazine and digital platforms alongside Northstar's leading brands -- Meetings & Conventions, Successful Meetings, Incentive and Meeting News," said Brian Stevens, chief executive officer of ConferenceDirect. "We look forward to working with the Northstar team and exploring additional synergies with Northstar in the future."
"With MeetingMentor's core readers booking 10,705 meetings worth $787 million last year, this highly regarded business journal for senior meeting professionals is a terrific addition to our lineup of high profile titles," said David Blansfield, executive vice president and group publisher of Northstar Meetings Group, "especially when you realize that close to 90 percent of their readership is not duplicated in Meetings & Conventions' and Successful Meetings' circulations."
The partnership was initiated by MeetingMentor's senior vice president and publisher, Christopher Baum, who joined ConferenceDirect in early 2016. According to Baum, "As a longtime former advertiser in Northstar's industry-leading publications during my hotel and DMO career, and a former business partner on several joint-publishing projects with Northstar during my tenure at Conde Nast Publishing in New York, I have no doubt that we are being represented by the absolute best team in the travel publishing world. I am looking forward to taking MeetingMentor to the next level with them."