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by Matt Alderton | July 01, 2016
North American loyalty, marketing, and consulting agency Bond Brand Loyalty is now a partner in the Maritz Global Meetings Network created by Maritz Global Events, the firm announced this week.

Launched in October 2014, the Maritz Global Meetings Network is a hand-selected network of international partners who have agreed to lend their regional knowledge, capabilities, and cultural solutions to Maritz clients planning international events. Toronto-based Bond Brand Loyalty -- which was part of Maritz Inc. until last year, when Maritz sold the business, formerly known as Maritz Loyalty Marketing, to its senior managers - will serve as meetings experts for Canada, helping Maritz clients plan and executive meetings and incentives north of the U.S. border.

"We have always been passionate about delivering exceptional experiences for our clients," said Anne Bowie, Bond Brand Loyalty's vice president of meetings, events, and incentive travel. "As the Maritz Global Meetings Network partner in Canada, Bond Brand Loyalty's commitment to serving the evolving needs of our clients here at home only grows stronger. With a mission to elevate meeting experiences for clients all around the world, blending expert local knowledge with global insights, we are excited to work with Maritz Global Events to benefit our collective clients and partners."

Added Maritz Global Events President David Peckinpaugh, "Bond Brand Loyalty and our company have a deep relationship and have been great partners for many years. As we looked to design and deliver exceptional event experiences in Canada, Bond Brand Loyalty's meeting expertise in the region is unmatched. We know they will be instrumental in helping us create culturally responsive experiences to our clients and our clients' guests."

Maritz said it chose Bond Brand Loyalty as its Canadian partner based on its "breadth of knowledge and expertise within Canada, as well as its reputation of quality, reliability, financial stability, and service excellence." In fact, Bond Brand Loyalty was owned by Maritz until last November, when the Canadian firm was sold to its management in order to let Maritz focus on its Maritz Motivation Solutions brand. 

Concluded Ben Goedegebuure, global general manager of Europe, the Middle East, and Africa at Maritz Global Events, "Maritz Global Events has hand-selected Bond Brand Loyalty based on their meeting and event capabilities and expertise, their ability to uniquely connect our client programs to their regions, and because they share similar philosophies, ethics, and values as Maritz Global Events."