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by Matt Alderton | April 28, 2016
Bond Brand Loyalty, formerly Maritz Loyalty Marketing, has partnered with Hinda Incentives to expand awareness and delivery of Bond's latest technology, a turnkey secure mobile loyalty solution known as SynapzeINSTANT, it announced this week.

Built for banks to use as part of their credit card loyalty programs, SynapzeINSTANT lets members instantly redeem credit card loyalty points to pay for purchases in store or online at participating retailers. It requires no point-of-sales integration on retailers' behalf and gives bank customers more options and flexibility for loyalty point redemption.

"Hinda Incentives is excited to partner with Bond and to leverage their latest loyalty technology to deliver innovative and differentiating solutions to the financial services industry," said Mike Donnelly, president at Hinda Incentives, which will become a reseller of SynapzeINSTANT under its new partnership with Bond. "Bond's proven Synapze technology platform and the INSTANT product will increase the value we bring to current and future customers, and we are looking forward to collaborating with the Bond team to deliver the very best reward solutions."

Added Bob Macdonald, president and CEO of Bond Brand Loyalty, "By adding Hinda Incentives as a reseller partner, Bond is able to maximize our reach and provide the right technology solutions, as quickly as possible, to a broader range of customers. Hinda's expertise, strength, and relationships in the incentives and rewards industry strongly complements Bond's leading loyalty and technology solutions. Hinda is the perfect partner to help further expand the reach of SynapzeINSTANT."