Industry
ITC Names Advocates of the Year
October 13, 2011
The
Incentive Travel Council (ITC) has named Dana Weaver, marketing services manager of Growmark, one of its 2011 Advocates of the Year. Growmark is a regional agricultural cooperative based in Bloomington, IL. Weaver joins both Dahlton Bennington of the SFN Group and G.J. Hart of the Texas Roadhouse restaurant chain (who is now with California Pizza Kitchen) as Advocate of the Year winners. “Together, these individuals have and continue to help shed stronger light onto the significance of incentive travel, both at the organizational and participant levels,” said ITC President Carol Wain.
This marks the third Advocate of the Year award presented by the ITC, which is a strategic industry group under the Incentive Marketing Association (IMA). It recognizes individuals, businesses, and organizations that demonstrate outstanding leadership in enhancing, educating, and promoting incentive travel as a value driver for achieving organizational performance.
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