Industry

Cvent 'Promotions Hub' Aggregates Hotel Meeting Offers

By Matt Alderton
December 4, 2013

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Survey: Top Amenities for Planners, Attendees

To celebrate the launch of its new Promotions Hub, Cvent surveyed nearly 800 U.S. meeting planners to find out what amenities influence planners when they’re booking meetings, as well as what amenities are most likely to attract attendees. Following, its findings:

Top 10 Amenities for Planners:

1. Discounted sleeping rooms
2. Discounted meeting space
3. Meeting room Wi-Fi
4. Discounted menu prices
5. In-room Wi-Fi
6. Allowable attrition
7. Sleeping room upgrades
8. Discounted audiovisual
9. Discounted parking
10. Late checkout times

Top 10 Amenities for Attendees:

1. Free Wi-Fi/Internet access
2. Roundtrip airport transportation
3. Free parking
4. Late checkout
5. Meal service
6. Early check-in
7. Fitness center access
8. Business center access
9. Welcome reception
10. Beverage service
Meetings technology company Cvent has launched a new “promotions” section on the Cvent Supplier Network, its database of more than 200,000 event venues worldwide, it announced yesterday. Called the “Promotions Hub,” it serves as a central repository for deals, discounts and special offers provided to meeting planners by hotels.

Planners can search deals by market, popularity, event dates or other criteria. Venues, meanwhile, can access demographic, organizational and historical data about the planners who are browsing offers in the Cvent Supplier Network, which will help them target their marketing to planners who are interested in the deals they have to offer, as well as develop new deals that are customized to planners’ interests.

“Consumers these days are used to searching online for special deals and last-minute discounts, so it made perfect sense to create a similar place for the meetings and events industry,” Bharet Malhotra, senior vice president of sales for the Cvent Supplier Network, said in a statement. “The Promotions Hub makes finding special offers more efficient and laser-focused. We’ve made it easier for planners looking for deals — and venues with deals to offer — to find each other.”
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