by Leo Jakobson | February 08, 2018
Leading destination management company AlliedPRA has agreed to acquire Destination Nashville, giving it a strong presence in a city that many incentive meeting professionals consider among the most sought-after destinations in the U.S. 

Announced on Feb. 7, the deal brings AlliedPRA to a city that American Express Meetings & Events ranked among the top 10 cities in the United States by meeting and event activity in its 2018, and one of the top 10 in the world for new hotel openings, in its "2018 Global Meetings and Events Forecast." Among the reasons given was growing air connections to mid-tier cities including Nashville. In 2017, the city attracted 14.5 million visitors, an increase of 4.6 percent.

It was also the most-mentioned U.S. city by the 14 planners interviewed for Incentive's November look at the top incentive destinations. Nashville has become "popular among Millennials for the different atmosphere it offers: a music scene, eclectic eateries, and alternative activities such as an Amazing Race teambuilding event," said Beth Gear-D'Imperio, a project manager, and Gregg Gensone, a venue sourcing manager, at Ashfield Meetings & Events. "It is a unique environment for not only the younger generation but for all active thrill-seekers."

Citing AlliedPRA's reputation for operational excellence and a strategic vision, Destination Nashville founder Rhonda Marko, CMP, CMM, DMCP, said her destination management company, "is dedicated to our team members, local relationships and one-of-a-kind destination experiences in the Music City with our clients."

"Nashville is a market our clients want us to be in," says Tony Lorenz, CMM, the CEO of AlliedPRA. Calling the Destination Nashville purchase an "important component of our expansion strategy," Lorenz adds, "Destination Nashville is the best business in our sector in the Nashville market. Rhonda Marko and her team have so much to be proud of."