by Alex Palmer | December 06, 2012
Aimia Group has named Michael Zea as president and chief executive officer for the U.S. region. He will be responsible for running the Montreal, QC–based loyalty company's operations in the U.S., focusing in particular on developing new business and pursuing growth initiatives in the incentive market.

Rupert Duchesne, Aimia’s group chief executive, announced Zea’s appointment.

“Michael’s extensive strategic expertise and international experience will leverage the capabilities embedded in our U.S. Region to achieve its full potential,” said Duchesne, in a statement. “We will also hugely benefit from his many years driving successful organizational transformations across a wide range of industries.”

In addition to taking on responsibility for Aimia’s U.S. operations, Zea will also serve as a member of the company’s global executive committee. He takes over for Liz Graham, previously CEO for both the U.S. and Asia Pacific, who will now focus more on the Asia Pacific Region while also serving as Aimia’s Chief Operating Officer.

Zea offers the company more than 20 years of strategic consulting experience, most recently as a partner at McKinsey & Company, where he has been an acknowledged client and knowledge entrepreneur. This year, he was selected to lead McKinsey’s Loyalty Marketing Service line worldwide. 

Prior to his tenure at McKinsey, Zea worked for more than a decade with Oliver Wyman, having joined that firm as the founding associate of the Chicago office, and was one of three selected to launch that firm’s Aviation practice and managed the firm’s New York office from 2003 to 2005.
Zea is the second significant appointment for the company in two months. In November, Duchesne named Eric Monteiro as executive vice president, global strategy, for the company. The company operates in more than 20 countries, with more than 3,400 employees worldwide.