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by Matt Alderton | October 10, 2014
Hotel sales and marketing organization Associated Luxury Hotels International (ALHI) is living up to the "international" in its name with a new offering designed to help meeting planners organize overseas events, it announced yesterday.

Called the ALHI Global Luxury Alliance (GLA), the new program invites luxury-level hotels, resorts, cruise lines, destination management companies (DMCs), and destination marketing organizations (DMOs) to become members of an alliance that ALHI will leverage to assist meeting planners who are sourcing international events.

"We are launching ALHI's Global Luxury Alliance to further support ALHI's goal to be the very best global sales resource and provider to the North American accounts we are privileged to serve," ALHI CEO David Gabri said in a statement. "Through this strategic alliance, ALHI intends to maximize efficiency, advocacy, and support for meeting professionals and their organizations with their M.I.C.E. programs worldwide, as we have done for years with our extensive portfolio throughout North America, now including those programs requiring venues and destination support for programs outside of North America."

GLA's first member is Paris-based Global DMC Partners (GDP), a partnership of more than 50 global DMCs serving more than 100 destinations worldwide.

"We are very proud to announce the launch of Global Luxury Alliance, and also the first Member to join ALHI in this strategic alliance: Global DMC Partners," said ALHI President Jim Schultenover. "With this global alliance, we are now able to assist our meeting professional and incentive specialist clients with their programs in an impressive 76 markets around the world, in addition to the many outstanding options we provide in the USA. It is another ALHI service to help North American planners with their global program needs."

ALHI's portfolio now includes more than 160 Four- and Five-Diamond/Star quality hotels and resorts, collectively offering more than 115,000 rooms and over 10 million square feet of meeting space. According to the company, GLA extends that portfolio to a global scale.