by Alex Palmer | June 27, 2019
For organizations looking to enhance their channel-sales incentive programs, a new alliance promises to offer a solution. Channel incentive company 360insights and enterprise channel management organization Zift Solutions have announced a strategic partnership that will integrate their offerings with an eye toward creating a more comprehensive platform for running programs aimed at channel-sales reps. 

The alliance will include the integration of 360insights' Channel Success Platform with ZiftONE platform, creating what Zift Solutions CEO Gordon Rapkin expects will "help our customers optimize their channel incentive program strategy, tactics and spending to boost partner program performance and ROI." He adds that "We see tremendous value in the technology, as well as strategic insight and incentives expertise that 360insights brings to our customers and the channel."

The Channel Success Program automates incentive programs, rebate delivery and sales incentive administration, and provides channel analytics. Integrating it with ZiftONE will allow users to seamlessly connect such features as Partner Relationship Management, Channel Marketing Management, Incentive Programs and more, creating a streamlined channel management solution.

"360insights' alliance with Zift brings together best-in-breed capabilities from both companies to offer the most robust channel management solution in the industry," said Jason Atkins, CEO of 360insights. "We're thrilled to expand the reach of our Channel Success Platform, which has already helped large and valuable brands around the world achieve sales incentive success. Now, with our Zift partnership, customers will benefit from both the ZiftONE and Channel Success platforms, as well as coordinated services, support and deeper channel analytics and insights."