by Leo Jakobson | September 02, 2015

The 2015 IMA Circle Of Excellence Awards were announced out at the IMA Executive Summit held in Nashville last month. The awards celebrate the best incentive programs in five categories: Employee Incentives; Recognition; Dealer Distributor Incentive; Sales Incentive; and Consumer Offer, Branding, and Customer Loyalty.

The videos below explain more about what went into the design of each award-winning program, what award the winners received, and how successful the programs were at meeting their respective ROI goals.


Consumer Offer, Branding, and Customer Loyalty: CashStar and The Cheesecake Factory for "The Cheesecake Factory's e-Slice 2014 Holiday" e-gift card awareness and loyalty program.



Sales Incentive: MotivForce Marketing & Incentives and IBM for the "Know Your IBM" sales training and certification program.


Recognition: Power2Motivate and Lumo Energy for the Lumo Energy "Luminosity -- Rewarding Excellence," an employee engagement, peer-to-peer recognition, and years of service program.

Employee Incentives: Maritz Travel and Cisco for the "Sales Champion Winners Circle" program. (Video not available.) 

Dealer Distributor Incentive: Dittman Incentive Marketing and Wesco Distribution for the "Wesco VIP Passport" program. (Video not available.)