by Alex Palmer | December 13, 2011
Site aims to expand its international reach with the recent election of four members and a new president to its international board of directors. The board, which sets the programs and agenda for the incentive travel trade association, has a more wide-reaching leadership team this year than in recent memory.

The election of Alejandro Verzoub, president of AV Business & Communication, marks the first time that Site has had a South American president. This is in addition to the election of representatives on the board from a wide range of foreign countries.

“Argentina, South Africa, Finland, Great Britain, and the U.S. all have board members,” says Allison Summers, managing director of Site and the Site International Foundation. “If you ask how this board is most equipped to deal with the future, it is the fact that there is this global mindset.”

Since last year, Site has also set aside a special seat exclusively for China.

“The board was saying, ‘If our demographics are going to grow between Asia and China, we need to have thought leaders at the table that represent those regions,” Summers adds.

The four new board members are Rhonda L. Brewer, vice president and group business manager of sales for Maritz Travel Company; Aoife Delaney, regional director of sales for the U.K. and Ireland for Ovation Group DMC; Rajeev Kohli, joint managing director of Creative Travel; and Olga Navarro Sanchez, marketing and sales manager of ITB DMC. Each member will serve a three-year term.

The new board members join Site at a busy time for the association. Among the board’s recent decisions was a restructuring of Site's membership categories, which now include a distinction for those who have been in the industry between three and five years, in addition to the return of the more senior-level Certified Incentive Travel Executive (CITE) distinction.

Site will also be increasing its education offerings into next year with a new Site International Foundation grant, as well as education grants on the chapter levels. 

The group also recently announced a partnership with Reed Travel Exhibitions that will include the colocation of its 2012 Site Academy events at the AIBTM, EIBTM, and CIBTM trade fairs, beginning with a Young Leaders education seminar at next year’s EIBTM.

“The young leaders will spend a day on [Capitol Hill] in Washington, DC, talking with legislators, and come back to talk about the experience,” says Summers. “Site is intent on helping people think beyond their office walls, and our impact on the government. The business world has changed so much.”