March 16, 2011
What does top-level management think about the state of trade shows? That’s what will be on the agenda at the Society of Independent Show Organizers (SISO) Annual CEO Summit, when the invitation-only event is held at the Hyatt Regency Coconut Point in Bonita Springs, FL, on April 10-13.

SISO's annual meeting will include its board meeting and annual report to members, as well as educational content on the strategic aspects of running trade shows, exhibitions, and conferences in the new economic climate. The theme of this year’s conference is “Growing Forward, Creating the New Normal” and takes into consideration the many changes that the industry has seen because of the economy, competition, and technology.

The most experienced people in the show management industry will be there to share their experiences of what has happened, is happening, and about to happen with sessions designed to enlighten everyone who is struggling with new media, new revenue sources, and new technologies that are destined to drive the industry. “The CEO Summit provides a very informal yet no-nonsense business environment for CEOs to network and feel comfortable among their peers, and this year will draw more than 120 CEOs and C-level executives from around the world,” says Nancy Hasselback, the chairman of SISO.