by Alex Palmer | March 24, 2015
The Society for Incentive Travel Excellence (SITE) announced its support for the first annual North American Meetings Industry Day (NAMID), to be held April 16, 2015. The organization plans to lend its assistance to the event, in which meetings professionals from the U.S., Canada, and Mexico will publicly advocate the impact and importance of meetings.

The inaugural event will coincide with SITE's Global Education Week, held April 13-17, aimed at boosting awareness of the value of the global incentive travel industry for world's businesses. The organization will share interviews from thought leaders as well as strategies and education for incentive planners more broadly. Numerous SITE chapters will also hold regional events designed around their local communities.

"This is the fourth year of the SITE Global Education Week which was created to engage our chapters and members and serve as a responsible give back to the industry in our position as the only global organization dedicated to linking incentive travel to business results," said Kevin Hinton, SITE CEO, in a statement. "Today's competitive business environment demands greater professional expertise and industry education is both a complement to work experience and an accelerant for future success. SITE is proud to dedicate this week to offer local and virtual education to our community and to support NAMID." 

Though this is the first year the U.S. and Mexico will be participating in NAMID, the event grew out of Canadian National Meetings Industry Day, which the country has been holding for 20 years. The Meetings Mean Business (MMB) advocacy group will distribute information on suggested activities, talking points, and other information for industry members throughout the continent to help promote the event and meetings in general.

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"We are energized by the enthusiasm of organizations in cities all across the United States, Canada and Mexico who have pledged their support for NAMID," said David Peckinpaugh, Meetings Mean Business co-chair and president of Maritz Travel, in a statement. "The meetings and events industry is a contributor to economic growth, a generator of jobs and a driver of positive business outcomes. MMB is thrilled to join with our partners and launch this important advocacy day for our industry."