by Matt Alderton | March 12, 2015
In support of the first annual North American Meetings Industry Day (NAMID), the Society for Incentive Travel Excellence (SITE) will host its fourth annual SITE Global Education Week April 13-17, it announced yesterday.

"This is the fourth year of the SITE Global Education Week, which was created to engage our chapters and members and serve as a responsible give-back to the industry in our position as the only global organization dedicated to linking incentive travel to business results," SITE CEO Kevin Hinton said in a statement. "Today's competitive business environment demands greater professional expertise and industry education is both a complement to work experience and an accelerant for future success. SITE is proud to dedicate this week to offer local and virtual education to our community and to support NAMID."

A partnership between the Convention Industry Council (CIC) and the Meetings Mean Business (MMB) industry advocacy group, NAMID was announced in December. Taking place on April 16, it will bring together industry professionals from the United States, Canada, and Mexico to "showcase the substantial value of meetings, conferences, conventions, incentive travel, trade shows, and exhibitions." according to a release.

As part of the festivities, SITE Global Education Week will celebrate the impact that the global incentive travel industry has on business and economic growth. It will include interviews with SITE leaders and education specific to the incentive travel industry. In addition, SITE chapters around the world will hold regional events to address local education and advocacy needs.

"We are energized by the enthusiasm of organizations in cities all across the United States, Canada, and Mexico who have pledged their support for NAMID," David Peckinpaugh, MMB co-chair and president of Maritz Travel, said. "The meetings and events industry is a contributor to economic growth, a generator of jobs and a driver of positive business outcomes. MMB is thrilled to join with our partners and launch this important advocacy day for our industry."