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by Alex Palmer | September 11, 2014
Incentive travel planners seeking to bolster their knowledge of the industry will have an array of new options this fall. The Society for Incentive Travel Excellence (SITE) has announced the launch of a new slate of education courses aimed at enhancing the skills and knowhow of incentive managers throughout the world.

The program will be previewed at SmartMonday on Oct. 13, at the start of the IMEX America trade show at Sands Expo Las Vegas, and is also available the following month at the SITE Global Conference 2014 on Nov. 14-17, in Rotterdam, Netherlands. The education offerings are separated along three tracks, each consisting of three to five courses on a different key topic of concern for incentive professionals: The Business Case for Incentive Travel, Selling to the Incentive Market, and Managing Incentive Travel Programs.

The tracks are meant to appeal to different roles within the incentive industry. According to SITE, the first two tracks are best suited to incentive travel professionals representing both buyers and suppliers, while the latter is targeted to incentive travel corporate and third-party planners.

"While a number of industry associations offer education focused on meeting planners, SITE is the only global organization dedicated to providing education specific to the incentive travel segment of the MICE market," said Kevin Hinton, CEO of SITE, in a statement.

He added that these offerings aim to provide industry members with the "theory, essential skills, and practice on the sales, planning, and execution of incentive travel programs that drive business results." Courses will touch on such points as the psychology of employee engagement, why incentive travel works, how to negotiate contracts, and the financials and marketing for a successful incentive travel event.

The courses, which will total more than 15 hours of targeted coursework, are intended to build onto the association's entry-level Certified Incentive Specialist certification.