by Andrea Doyle | August 22, 2013
The Site International Foundation has released results of its latest Site Index study, “Focus on Destination Management Companies.” The Site Index compiles and compares data over a number of years to track changes and forecast trends in the motivational events industry. 

“Creativity and fresh ideas, proposal response time, and timely communications were ranked as the top three client services by both destination management companies (DMCs) and planners,” says Mark Bondy, chair of the Site International Foundation Research Committee.

The study reveals the importance of DMCs when planning international programs, an opportunity for DMCs to invest in international market development.

The study reveals that 58.5 percent of planners say that DMC local representation (defined as being located in the customer’s market) is not an important service for domestic-placed programs. When asked about the value relating to international program support, planners were split: 50 percent feeling it was an important service and 50 percent saying it is not important. This indicates that DMCs are not demonstrating to their clients the value of having representation in close proximity to their customer, or are not fully utilizing or applying the service offerings their representatives can provide in support of their DMCs. 

Another interesting finding relates to the role of DMCs in corporate social responsibility (CSR) programs. Of those planners surveyed, 81.4 percent view DMCs as a major proponent and source of CSR experiences, up from 60.4 percent in 2011. This suggests an opportunity for DMCs to be more proactive in designing CSR programs that benefit the destination and enhance the industry’s ability to give back. 

“Given the dynamic nature of the supply chain, this ongoing study will provide very useful insight over time into how companies are adapting to and viewing constant change, including the developing needs of clients – real and perceived – up and down the chain. Given the financial investments at stake, it is essential to provide all parties with a clear view of how to productively deploy available funds, and to be clear on the service offerings of each and their role in the chain,” stated Jane Schuldt, CITE, CIS, president of the Site International Foundation. 

Download the full report: Focus on Destination Management Companies