by Leo Jakobson | November 30, 2011
Pacific World is no longer simply an Asia-Pacific destination management company.

One of the leading DMCs in the region, the 30-year-old firm announced an expansion of both the size and reach of its business yesterday at EIBTM, the Global Meetings & Events Exhibition, which is taking place through Thursday in Barcelona.

In terms of size, four DMCs that were owned by Pacific World’s owner but operated separately have been brought under a single management team and the Pacific World brand, said Manuel Ferrer, the firm’s regional director for Southeast Asia. 

In addition to the eight countries served by the original Pacific World DMC—China, Hong Kong, Thailand, Singapore, Indonesia, Malaysia, Vietnam, and Cambodia—the operations of Ultramar (Spain), TravelScotWorld, (Scotland and the United Kingdom), TUI Hellas Corporate Services (Greece), Miltours (Portugal), and ICE* and Mintcentives (India) are part of the new Pacific World. 

The new company is also expanding on the original Pacific World’s move into the event management and professional congress organizer (PCO) fields.

“This dedicated brand for the global meetings industry brings together all of our current businesses in this sector under one dynamic and individual operating brand called Pacific World,” Ferrer said. “We are changing the look and feel of the Pacific World brand to reflect these values as well as to underpin the regional expansion and the investment into the event management and PCO business.”

On the DMC front, the company is looking to expand into other markets, said Ferrer, most notable among them the United States, Germany, and, in the Asia-Pacific region, Japan and the Philippines. The company is looking at acquisitions as well as organic growth but is not in a hurry; it will only look at buying DMCs that live up to what Ferrer calls “Pacific World’s brand promise of excellence.”