by Leo Jakobson | November 11, 2013
The Incentive Marketing Association this week formally announced that Carla DeFlorio, CAE, has been chosen to be the new executive director of the main incentive industry trade association.

DeFlorio took over on Nov. 1, following the retirement of Karen Renk, CAE, who is retiring after nearly 15 years at the helm of the Naperville, IL-based Incentive Marketing Association (IMA).

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DeFlorio has big shoes to fill. Under Renk’s leadership, the IMA grew to be a substantial force unifying the incentive industry, merging with the Incentive Manufacturers and Representatives Alliance (IMRA), which became a special interest group (SIG) under the IMA’s umbrella. Other major SIG’s created under Renk’s leadership include the Incentive Gift Card Council, Incentive Travel Council, Global Incentive Council, Incentive Recognition Council, and Performance Improvement Council.

“I look forward to working with the incentive professionals across the country who are responsible for developing the case studies and standards that have helped grow recognition and incentives to a $76.9 billion industry,” DeFlorio said.

DeFlorio, an Illinois native, comes to the IMA after six years as chief executive office of the Certification of Disability Management Specialists Commission. During her tenure, that organization launched a new brand identity, created an Industry Leadership Summit, and developed its first core curriculum in disability management/health and productivity. Previous association management positions she held include roles with the Academy of General Dentistry and the American Society of Safety Engineers. Before that she worked in the banking industry for Continental Bank, LaSalle Bank and Banco di Roma.