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by Leo Jakobson | December 17, 2014
Two leading meetings industry groups have announced plans to highlight the importance of the North American meetings and events industry to the success of business, and to the economy as a whole, with the launch of North American Meetings Industry Day (NAMID) next April 16.

A partnership between the Convention Industry Council (CIC) and the Meetings Mean Business industry advocacy group, NAMID is based on the success of the 20-year-old Canadian National Meetings Industry Day created by the Canadian Chapters of Meeting Professionals International (MPI). 

NAMID will bring together industry professionals from the United States, Canada, and Mexico to "showcase the substantial value of meetings, conferences, conventions, incentive travel, trade shows, and exhibitions," according to a release. "The industry supports driving positive business outcomes, creating personal relationships, and building strong communities."

The goal is to have a coordinated day of events and activities for industry stakeholders hosted by the associations and their local chapters affiliated with the Convention Industry Council and Meetings Mean Business. 

"The Meetings Mean Business campaign is excited to join CIC and our MPI chapter partners in establishing this important advocacy day for our industry," said David Peckinpaugh, president, Maritz Travel Company and co-chair of Meetings Mean Business, in a statement. "The growth and sustained success of our industry is critical for economies across North America and we look forward to continuing our work with industry leaders communicating the industry's unique value and strength."

Meetings Mean Business will coordinate an industry-wide communications and advocacy campaign. Toolkit materials will be distributed to industry organizations, chapters, participants, and event leaders with suggested NAMID activities, sample materials, campaign collateral, and other advocacy information.  

Organizations can find more information and register here for the North American Meetings Industry Day.