by Alex Palmer | January 14, 2014
Demonstrating the value of incentive programs to corporate executives will be central to the work of the Incentive Marketing Association (IMA) this year, the organization’s new president announced on Jan. 13, as she unveiled its 2014 leadership team. The Rosemont, IL–based association named its six officers and three newly elected directors who will be working this year to provide members with the tools they need to make the case for recognition programs in the coming year.

Louise Anderson, president and CEO of Anderson Performance Improvement, based in Hastings, MN, is taking over the position of president of the IMA. A 30-year veteran of the industry, Anderson has also served on the IMA’s board for the past five years, and takes on the role of president with an eagerness to ensure the group stays constantly relevant to members.

“IMA’s goal is to provide its members with a continual stream of fresh resources through webinars, seminars, research and trend studies that will help them bring added value to their customers,” Anderson said in a statement.

Anderson joins five other IMA officers for the 2014 term:

• Executive Vice President Richard Low of Lyndhurst, NJ–based Citizen Watch Company
• Vice President Donna Chrobak IP of Charlotte, NC–based Quintloyalty 
• Treasurer Spencer Toomey of Westport, CT–based MMSC
• Secretary Sean Roark, CPIM, of Spring, TX–based Promopros, Inc/Incentpros, Inc. 
• Past President Mike Arvelo, of New York City–based Vernalis
The 2014 leadership team also includes three newly elected directors: Susan Adams, CPIM, of Dittman Incentive Marketing (New Brunsick, NJ); John Hornbogen of RPG Gift Cards (Lisle, IL); and Pete Mitchell, of Samsonite Corporation (North Myrtle Beach, SC).

“Last year was one of transition as we moved to greater involvement with the Promotional Products Association International, WorldatWork, IMEX and the HR & Employee Benefits Summit,” added Anderson. “All of these efforts, including our recent office relocation, are designed to help us better engage corporate leaders and provide new opportunities for our members to interface with key decision makers as companies expand their use of incentives and intensify their focus on ROI.”