The Incentive Marketing Association
's (IMA) 2014 holiday gift campaign to raise money, gift cards, and merchandise for the Wounded Warrior Project was a major success, bringing in a total of nearly $68,000. Wounded Warrior Project assists U.S. military service members who have incurred service-connected wounds, injuries, and illnesses on or after September 11, 2001. Donoros included CashStar, National Gift Card, Restaurant.com, Royal Performance Group, and SVM.
The campaign also marked a major first for the IMA. What began six years ago as a philanthropic initiative spearheaded by the Incentive Gift Card Council (IGCC) became a complete IMA-sponsored campaign in 2014. "We were very excited because we got all six parts of the IMA to join this year," said Rory Smith, director of national accounts at GiftCertificates.com, and a member of both the IGCC and IMA. Smith also serves as a chair for the IMA's philanthropy committee. "It was a completely IMA-sponsored initiative this year. We collected a total of $67,282.92.
Last year's campaign was also dedicated to the memory of former IMA Executive Director and longtime incentive industry leader Karen Renk
, who passed away in July 2014.
"In the last three or four years, I've worked very closely with Karen," says Smith. "Karen was great. Without her assistance and her teamwork, it would have been so hard to get this campaign going. She was very instrumental in making it happen over the years, and we wanted to make this in campaign in memory of her generosity, support, and her name. So it went from being an IGCC holiday gift card drive to an IMA holiday gift drive in memory of Karen Renk."
Smith says the IMA board will be meeting soon and will discuss plans for this year's gift campaign.