by Alex Palmer | August 27, 2013
Five members of the incentive industry have received the Incentive Marketing Association’s (IMA) Certified Professional of Incentive Management (CPIM) designation. The certification, which is awarded to individuals who demonstrate deep knowledge of and experience in the incentive industry, went to individuals in a range of incentive and recognition groups.

To receive the designation, applicants had to study and pass an exam on the principles of results-based incentive program design and complete an assessment tool of their incentive experience, including a demonstration that they have spent at least two years in the industry. Finally, each was expected to create and share some type of resource — whether a white paper, PowerPoint, or other presentation — on a topic of interest to the industry.

Among the recipients were Andrew Dodge, vice president of sales at eGifter, which is based in Huntington, Long Island, NY. He created a “Gift Cards 101” resource that gave an information overview of the incentive gift card segment to promotional product distributors.  

“Having been a distributor in the past I knew it would be valuable to give distributors a framework from which to assess gift cards at a deeper level,” said Dodge. “It was meant as an informational overview of the space, not a sales pitch.”

Dodge presented this overview at the PPAI Expo in Las Vegas last year, and in addition to answering questions about a half hour after the session ended, he has “fielded questions from many distributors since.”

Cape Town, South Africa–based Achievement Awards Group saw four of its staff earn the designation. Director of Sales Jean-Claude Latter and Business Director Karen Latter completed the white paper, “Establishing a Systems Framework,” that looked at the importance of examining all critical variables that help drive an effective incentive program. 

Marc Johnstone, head of channel incentive marketing, and Andrew Koning, new business executive for Achievement Awards Group also received their CPIM, for a resource that examined channel-partner programs in the cellular phone industry. 
This makes the company the only IMA member with that four certification holders on its staff.

Dodge described the designation as something he felt demonstrates one’s commitment to the industry and outreach beyond it.

“I’ve worked in the incentive business for more than a decade and have been on the IMA board for three years, so I took it on as a personal challenge,” he said. “I thought, ‘I ought to stand up and go for the certification.’”