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by Andrea Doyle | November 23, 2015
The Consumer Electronics Association (CEA), the trade association representing the $285 billion U.S. consumer technology industry, has changed its name to the Consumer Technology Association (CTA).

"Innovation and expansion are hallmarks of the consumer technology industry and as our industry changes, so must we," says Gary Shapiro, president and CEO of the CTA. "Our membership and the consumer technology sector have grown and evolved to engage almost every major industry segment and America's burgeoning startup economy, touching almost every part of consumers' lives. Our new name more accurately represents this growth and the excitement and innovative spirit of the industry we represent."

The CTA represents more than 2,200 technology companies, 80 percent of which are small businesses and startups, the others among the world's largest companies. By replacing the term electronics with technology, the CTA more accurately represents its members, many of whom are non-hardware innovators including BMW, Expedia, Ford, Google, Lyft, Netflix, Pandora, Snapchat, Starz, Uber, WebMD, Yelp, and Twentieth Century Fox, adds Shapiro.

At this year's International Consumer Electronics Show (CES), exhibitors filled over 2.3 million net square feet of exhibit space. The next show will run January 6-9, 2016 in Las Vegas.

The association began as the Radio Manufacturers Association in 1924, later became the Electronic Industries Association, then the Consumer Electronics Manufacturers Association and, in 1999, the Consumer Electronics Association.