Incentive Gift Card Council Is Looking for Card Aces
January 17, 2012
The Incentive Gift Card Council, a sub-group within the Incentive Marketing Association, is holding its first-ever Ace Awards competition to recognize and showcase IGCC members and their clients for exemplary gift card programs and practices.
Modeled after the IMA's Circle of Excellence Awards contest, the Ace Awards competition will culminate with an awards ceremony at the 2012 IMA Summit, July 29-31 in Washington, DC.
The IGCC is looking for gift card program entries in three categories:
- Moving the Needle: How have gift cards increased results in incentive and/or loyalty programs?
- Technology & Innovation: How have technology and innovation increased the results of a gift card program, and why was its use appropriate?
- Social Responsibility: How did a program assist the IGCC member or its client in achieving their environmental, philanthropic, and corporate citizen goals?
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The deadline for all entries is April 16. The entry form, contest rules, and other information are located at the IGCC website
. Further questions can be directed to Karen Renk, executive director of the IMA, at firstname.lastname@example.org.